Centra Sota Blog > September 2020 > JEFF JOHNSON GUEST STARS ON TRUCKING WITH JASON

JEFF JOHNSON GUEST STARS ON TRUCKING WITH JASON

September 22, 2020

Jeff Johnson, Centra Sota CEO, guest starts on the YouTube series, Trucking with Jason — an agtech innovation series with Farmobile CEO Jason Tatge. The series follows Tatge as he travels throughout the midwest visiting growers, ag retailers and other leaders for conversations about agtech and data trends that are transforming agriculture.

 

Jeff Johnson recently traveled with Jason Tatge across Minnesota backroads to talk about how collected ag data can really make a difference on the farm — from true field-level profitability to better financing. Possibilities are endless with quality, real-time data.

 

Precision data has been growing and expanding every year, which is why Centra Sota created its multi-faceted Yield Quest program. Centra Sota’s cutting edge and value-focused precision ag team continually look for new ways to help our growers prosper through the use of results-based solutions and technologies — driven by quality data. Through the Yield Quest program, growers can read digital harmony in ways that can position their operation for better performance.s. There is an important convergence of the data layers, and the number of years data is collected, to uncover insights that, previously, have been out of reach. Importantly, it’s not just about harnessing more data, but in gather quality, real-time data and in knowing how to organize and use it effectively to drive ROI on the farm. For example, better understanding profitability on an individual field level can open the door to conversations and decisions about changes on-field use in ways we’ve never before had the data to back.

 

WATCH NOW

 

Also, tune in for the Extra Mile – that’s the sidebar conversations that come along with any road trip.  CEO Jeff Johnson talks about the Centra Sota precision program, Yield Quest and the multiple benefits of being able to manage to more of a field profitability level. Learn what that means for interacting with the marketplace. According to Johnson, “We’re at a point with agricultural data where we are starting to reach digital harmony.” Ground-truthed ag data is enabling a symbiotic convergence between growers and their lenders, insurers and agronomists.

 

EXTRA MILE




 
Posted: 9/22/2020 8:11:10 PM by Nate Praska | with 0 comments


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