OUR WHY

As we celebrate a century of our cooperative, we invested time reflecting on who we are, what we do, and how we want to grow in the next hundred years. We're proud to share our new vision, mission, and values.  

Kids in Vegetable Farm

OUR VISION

To improve lives and create a more vibrant future for farmers, families, and communities in Central MN.

To be a people-focused cooperative offering honest and helpful information, innovative products, and exceptional service from a reliable team of experts who care.

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OUR MISSION

OUR VALUES

OUR VALUES

PEOPLE-FOCUSED

People are at the heart of everything we do. We strive to build life-long, genuine relationships with our customers, our vendors, our team members, their families, and our communities. We look for opportunities to give back and positively impact each community we’re in.
 

EXCEPTIONAL SERVICE

We know that respect and trust are earned, and we stand behind what we do. We’ll take the time to really listen, understand your needs, and then offer honest, knowledgeable guidance to help your operation thrive. If there’s a problem, we’ll do our best to make it right.
 

EXPERIENCED INNOVATORS

Locally-owned with roots stretching back a century, we’re proud of our rich history but are always planning for the future. We invest in innovations to ensure we’re bringing our customers the best products and practices, and making business easier to do than ever before.
 

REMARKABLE TEAM

Many of our teams consider each other family, and treat our customers the same way. Their hard work and dedication are unparalleled. We attribute our success to their knowledge, experience, and commitment. We strive to build a safe, flexible, family-like, and engaging environment that empowers everyone to succeed.